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How Does Cellar Door Society Work?
Supporting
Aussie Wineries
You’ll shop the best wines in the country while supporting family owned & independent Aussie wineries to put more in their pocket by cutting out the middleman.
Wines
You'll Love
We built the online wine shop that we wanted to buy from, one where we could experience tasty new wines that wouldn’t disappoint and keep us coming back for more.
Direct To
Customer
All our wine is shipped directly from the wineries’ cellar to your front door ensuring that you and our wineries are getting the best deal.
Built For Wine
Lovers
We love our wine, just like you, and we’ve visited cellar doors around Australia finding the absolute best in boutique Aussie wineries so that you don’t have to.
Featured Winemaker
Heretic Wines
I'm Dan, and Heretic Wines is, as our daughter Abigail often reminds us, our 'family wine'. Farming ventures, wine included, are almost uniquely family affairs. In our case I'm the one driving the tractor, pruning the vines and fermenting the grapes. But, and this is a really bloody BIG but, this is a family business - there is just no way it would be possible or worthwhile without Harrie, Abigail, Theo and Addy.
We make a Heretic Red out of Margaret River and a Yarra Valley Pinot Noir, sourced off the Syme property on the banks of the Yarra River. The Yarra is sentimental for 2 reasons- I cut my winemaking teeth in the Yarra chasing the unicorn that is pinot, and it's where Harrie and I met. We choose to work with organic fruit wherever possible, and make our wines with minimal intervention.
Heretic Wines Collection
Who We Are?
We're Tim and Sophie, a couple with a shared love of wine and the cellar door experience. We created Cellar Door Society to share this joy with people just like you who are just as passionate as we are about wine.
During our travels to cellar doors around Australia, we discovered boutique, family-owned wineries that produced some of the best wines we've tasted. As we built these personal connections with the winemakers, we learned about the common challenges that many boutique wineries face such as low return on investment and limited marketing resources to name a few.
We combined this knowledge with our desire to share our experiences, and Cellar Door Society was born. It made perfect sense for us to provide a platform for both winemakers and wine drinkers, bringing wine lovers together.
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